Prysma delivers highly activating product images across your entire assortment, making interactions with customers more relevant. Not a generic AI tool, but an end-to-end platform for control, quality, and scale.
Configuration depth
You configure visual language, formats and categories once upfront — production then runs automatically, giving you full control instead of a generic AI look.
Guaranteed outcome
Configuration prevents errors, review catches the rest. Every image is safeguarded in multiple stages — self-managed, or with Premedia as a fallback.
BYOK
As your volume grows, you can connect your own model access and keep full control over your AI infrastructure.
-70%
Cost per asset
compared to classic image production
10×
Faster go-live
from order to finished image
100%
On-brand
checked against your brand guidelines
1
One platform, no tool chaos
no prompting, no photoshoot
Features
How it works.
Create an order
You choose your media package, upload product images, and set up your briefing — visual language, formats, categories. Once configured, PRYSMA automatically applies these settings to every future order. No technical know-how required — you can get started directly in the platform.
Generate images & review
Every variant goes through an approval step before it reaches a channel: in review, you compare input and output directly and spot deviations immediately. If automatic correction isn't enough, send the image to our Premedia image experts for retouching with a single click.
Receive your asset package
You receive your finished image set in every format you need and download it directly. In the Enterprise package, PRYSMA can automatically push the assets into your PIM, DAM, or online shop on request — with no manual step in between.
Real-life examples
One input image — every variation.
Turn a single reference image into photorealistic lifestyle scenes, channel variants, and detail shots – consistent, on-brand, at scale.
Input→
Output
Lighting manufacturer
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Output
Wholesale
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Output
Home textiles
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Output
Lighting manufacturer
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Output
Grocery retail
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Output
Sports retail
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Output
Outdoor retail
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Output
Furniture retail
The images and videos on this page are for illustrative purposes only, showcasing our AI-driven content production services. The content shown is based on example client projects and has been adapted and anonymised for presentation purposes. Any further use, reproduction, or inference about specific clients is not permitted.
Your product in action.
We produce a test run in your visual language — and you decide on results, not on slides.
Molto Luce: reducing the error rate from 51% to 6%.
1
Baseline
With classic AI image generation and no structured process, more than half the product images were unusable, because light cone, size, and direction were wrong.
2
Test setup
In a joint research project, we systematically tested two levers: a category-specific briefing before the first AI request, and human review before every release.
3
Results
The error rate dropped across three rounds from 51% to 24% to 6%. The result: up to 50% lower production costs, 4x more image variants, and time-to-market down from 6 weeks to just 2 days.
Product images for Molto Luce: results of the 3 PoC runs.
Hardware retailer: 92% of images usable right away.
1
Baseline
For a leading hardware retailer in the DACH region, the proof of concept wasn't meant to deliver a demo, but solid numbers on quality, optimization potential, and ROI of the solution.
2
Test setup
An 18-person team from the retailer and Premedia spent several months defining product groups, system integration, and approval workflows, then built the proof of concept on that foundation.
3
Results
92% of the generated images were usable immediately or after automatic optimization, 75% of them with no correction at all. The time to the first asset package dropped from several months to just minutes.
Product images for the hardware retailer: results of the 3 PoC runs.
What clients, industry experts and press say.
„With a solution like PRYSMA, we can finish images in the time it used to take just to get to the shoot location. Even for new product launches, we save valuable time and can quickly show our lights in different rooms and settings — with full control over our portfolio instead of handing off responsibility blindly."
Fabian Gutsjahr · Head of Marketing, Molto Luce
„This will be a quantum leap for us in procurement — and certainly for other departments too."
Head of Purchasing, Specialty Furniture, international furniture retailer
„In the age of agentic commerce, content is increasingly becoming a differentiator for AI agents. Beyond product data, images and videos must clearly convey the product's value. Delivering such content consistently and at high quality requires automated, AI-based content solutions like PRYSMA that scale and let brands respond flexibly to trends."
Roland Schwerdtfeger · Founder of conlab Management Consultants, Retail Expert & Premedia Advisory Board Member
„Content demand in retail is growing while time and budgets are getting tighter. Content and data service provider Premedia has used "PRYSMA" to develop an AI-powered platform that brings products to life in record time."
Regal · The trade magazine for retail & industry
Packages
Two options, matched to your volume and depth of integration.
Get started now
Start
One-off setup incl. training and an 8-week test period, before you commit to a package.
€ 3,500 (one-off)
incl. € 300 AI credit
1 media package for 1 product category
8-week test period
Images belong to you
Each additional pre-configured media package: + € 1,200
More AI credit available on request, billed separately
All prices exclude VAT · as of October 2026. *Order = 1 media package produced · Get Your Own Key = we set up your AI model access (small surcharge for setup & operation) · Bring Your Own Key = use your own existing AI access (no surcharge).
Premium Content Services
When it shouldn't be good, but outstanding.
Videos, custom productions, and retouching – made by people, exactly where automation ends. So your brand doesn't just keep up, but stands out.
How is PRYSMA different from Midjourney, Adobe Firefly & co.?
Those tools are single-image generators. PRYSMA is built for structured, scalable product image and media workflows — using original references, safeguarding product accuracy, and integrating with your existing systems.
How fast does PRYSMA generate new images?
Generation typically takes 10 to 30 seconds per image. A typical nine-image order is done in about a minute.
How is product accuracy ensured?
The original product serves as a reference image, specialised edit models keep the product itself unchanged, and every image goes through an automated quality check.
How does the hallucination check work?
Every image is automatically compared against the original and checked against categories like shape, colour, material, and logo reproduction.
What happens with non-compliant results?
A multi-stage process automatically detects deviations and corrects them through regeneration or targeted editing, with a final human review.
How is brand-guideline compliance ensured on social media?
Aspect ratios, templates, tone, and brand colours are defined per channel. PRYSMA checks compliance automatically.
What about data protection and GDPR?
PRYSMA is built multi-tenant, with strict data separation, EU data centres, controlled access, and optional automatic deletion after defined retention periods.
Who owns the generated images?
Premedia retains no rights to the generated images. You can use them within the terms of your licence.
What ROI can be expected?
ROI comes from faster time-to-market and lower costs than classic studio workflows. It becomes concretely measurable once in live operation.
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Fabian Gutsjahr · Head of Marketing, Molto Luce 
Roland Schwerdtfeger · Founder of conlab Management Consultants, Retail Expert & Premedia Advisory Board Member 